![]() It also led some observers to believe that Petty was part of the old guard and oblivious to the swiftly changing music industry's march to the future. The standoff became a prime example of a big-name artist pushing back against the profit-driven nature of the music industry. "If we don’t take a stand, one of these days, records are going to be $20," Petty said at the time. The label wanted to raise the price of his 1981 album, Hard Promises, from $8.98 to $9.98 Petty refused to release the record unless the price remained the same. This was the attitude Petty carried into the '80s, which started turbulently after Petty went head-to-head with MCA Records. I think any songwriter that stands up and plays the guitar and really thinks that he's changing the world and singing to millions needs a tomato in the face." I really do, as much as I like 'Born to Run,' but I just had this theory that if it's a good song, whatever that is, it will endure. "I wanna be free enough to write 'Tutti Frutti,' to write that because I like that," he said. The way Petty saw it, there was a middle ground between tradition and transformation – a way to write honest songs that would stand the test of time no matter when they were written. ![]()
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